Founded in London by Alex De-Rosa, Iremia® is a brand built on a love for riding and a vision to celebrate the freedom it brings.

We believe riding should be fun, expressive, and full of joy, taking the seriousness out of the sport without compromising performance.

Our pieces are built for horsing around, combining technical apparel with a sense of play, designed for peak enjoyment and performance.

Iremia® is for riders who value freedom, self-expression, and a love for the sport. Oh, and did we say we like horses?