Iremia® was born from a fiery love and passion for horses, the sport, and fashion.

I was eight when a school trip to our local stables set me on the path of riding, a path I’ve followed ever since.

A day forever engraved in my memory, and one I was lucky enough to capture on camera (2nd photograph below), was the day I got my very first pair of jods.

I will never forget the rush of confidence and pride I felt as I strutted around the house in those little beige jods. My hope is that anyone who wears a piece from Iremia® feels even a flicker of that same magic.

As someone inspired by streetwear, I draw heavily from its energy and attitude, blending influences from other sports with classic equestrian heritage, to craft a new visual language for riding wear.

Building a brand is never simple, but then again, neither is chasing your goals as a rider. Both demand patience, resilience, and an appreciation for the small wins along the way.

That’s the spirit behind Iremía®, a tribute to the hard work and determination that define riders around the world. A celebration of each unique journey of becoming.

I hope Iremia® inspires riders to embrace every step of their own journey, and to always ride with purpose and passion.

So, thank you for supporting this project; I can’t wait to share what’s ahead.

Lots of love,

Alex x